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Tourism — Economic Impact Outcomes
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Tourist attraction:
Based on existing models
(major zoological parks, botanical gardens, animal theme parks), the
National Great Ape Preservation Foundation
(NGAPF ) estimates that “ChimpWorld” will attract
1.5 million visitors within 3 years, and 2-3
million visitors in years to follow
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Based on economic impact studies of major zoos
and botanical gardens, NGAPF estimate a direct economic impact of
$40-50 million annually, and, conservatively, half that amount in
indirect return, for a total return of $70 million annually
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The public
attraction of ChimpWorld has an estimated staff of 200; this
includes administration, guides, retail, hospitality, caretaking
staff, maintenance
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Hotels,
campgrounds, cabins,
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Housing for hundreds of long and short term guests and
researchers
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Air traffic in Jennings/Lafayette/Baton Rouge and Lake
Charles airports that would not have occurred otherwise
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Car rentals
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Restaurants
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Retail
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ChimpWorld will
be home to a high-end ecotourism business with opportunity for
week-long residential stays and intimate tours of the housing and
research facilities
St.
Louis Zoo:
Free admission; 3 million visitors annually; 2002 direct revenue
= $39 million; St. Louis Regional Chamber and Growth Association
study concludes $67 million total impact annually. Zoological
Society of San Diego: General cost of admission $24.50; 2006
total revenue = $191 million (admissions and memberships alone =
$60 million). Lincoln Park Zoo (Chicago): Free
admission; 3 million visitors annually; 2006 total revenue = $22
million; total assets = $81 million. Missouri Botanical
Gardens: Admission price = $20 (approx); 1 million visitors
annually; 2006 admissions revenue = $29 million (est.) and $1.2
million in gift-shop sales. Audubon Institute:
General costs of admission of $12.50 for zoo, $17.50 for
aquarium; 2004 and 2005 averaged annual total revenue for Zoo =
$14 million and $15 million for aquarium; total combined revenue
= $30 million.
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